BHGI Selected as Beneficiary of Siemens “Turn your city pink – Raise breast cancer awareness”
The Breast Health Global Initiative (BHGI) was selected for inclusion in a global campaign, “Turn your city pink – Raise breast cancer awareness” from Siemens, a global healthcare technology company. Started in October and continuing for a full year, the promotion invites people around the world to upload to www.siemens.com/pink photos and videos of breast cancer action initiatives in their own communities.
Siemens will donate $5 for each entry to one of four designated breast cancer organizations. The submitter will be able to choose to donate to the Breast Health Global Initiative, Susan G. Komen for the Cure®, International Breast Cancer Research Foundation or American Cancer Society. In addition, the person submitting the most popular entry every month has the chance to win a pink iPad.
Siemens has pledged to donate a total of up to $200,000 during the campaign. “Breast cancer action and awareness isn’t just for Breast Cancer Awareness Month,” said Leslie Sullivan, BHGI Managing Director. “You can help BHGI in its’ global initiatives to reduce breast cancer mortality by submitting photos or videos of any breast cancer event in your area, large or small. Together with your help we will raise breast cancer awareness and funds for life-saving programs around the world!” ▲
Go to www.siemens.com/pink